Another state-of-the-art paper machine was launched at the Velvet CARE factory in Klucze. This means the factory now has four highly efficient tissue machines. Thanks to this investment, the plant’s production capacity has increased by over 40 percent.
The new, recently launched paper machine is 5.6 meters wide, uses shoe press technology , and was manufactured by the Swedish company Valmet (a leading global manufacturer of machinery for this industry). The paper machine building was constructed under the supervision and coordination of Velvet CARE, and the machine installation as before was carried out by ENKI.
A staggering 1,320 tons of steel and over 15,000 cubic meters of concrete were used in its construction . A single 4.5-ton drum can hold up to 120 kilometers of tissue paper. Currently, the factory in Klucze has four production machines in operation, with a combined capacity of over 210,000 tons of tissue paper per year. These machines supply the processing department, which produces toilet paper, paper towels, and tissues – both dry and wet.
“For 13 years of Velvet CARE’s existence, we have been systematically investing in the future. The launch of the new production machine is another step in the company’s continued development, ” said Artur Pielak, CEO. “This is our response to the growing market demand for high-quality tissue paper and top-quality paper products for daily hygiene. We are strengthening our market leadership position this is possible thanks to the ambition and professionalism of the Klucze plant’s staff. On this special day, we extend our sincere thanks and appreciation to the Velvet CARE employees and our business partners.”
The new paper machine built at the Klucze plant meets the highest environmental and quality standards – it is currently the most modern, operationally proven technology, ensuring high productivity with relatively low consumption of utilities such as gas, water, and electricity. This project was implemented within the special economic zone – the Krakow Technology Park, in cooperation with a consortium of renowned financial institutions.
The Klucze factory is currently one of the largest and most modern producers of tissue hygiene products in Europe. Its products are sold in Poland and on approximately 30 foreign markets. The factory has a rich, nearly 130-year history of building value in its industry. For 17 years, it was part of American multinational corporations (International Paper and Kimberly Clark). The most dynamic development of its machinery began in 2013, when Velvet CARE became an independent organization and a portfolio company of private equity funds. Since March 2024, the company’s majority shareholder has been Partners Group, an international private equity fund based in Switzerland.
In March 2020, as part of its business expansion in the CEE region, Velvet CARE acquired the largest Czech manufacturer of hygiene products, MORACELL. A year ago, in January 2025, the Velvet CARE Group expanded once again, with the addition of two dynamically developing Polish companies: Private Label Tissue (PLT), based in Rawa Mazowiecka, and Italian Paper, based in Warsaw.
In June 2025, a new company within the Group Velvet WEST was established. The new factory in western Poland, in Sulęcin, will be a strategic platform for further business development in the German market.
The Velvet CARE Group currently employs over 1,150 people in Poland (factory and company headquarters in Klucze, PLT plants in Rawa Mazowiecka and commercial office in Warsaw) and over 120 people in the Czech Republic (MORACELL factory in Žabčice near Brno).
